Why PlanetLoop

The value is already there. It's just invisible.

From e-waste to critical minerals, from food to textiles — trillions in recoverable value is locked inside products, waste streams and supply chains. The barrier isn't ambition. It's infrastructure.

62M+
tonnes of e-waste generated worldwide each year
<25%
of e-waste is formally collected and recycled
$60B+
of recoverable materials lost in e-waste annually
2050
the net-zero deadline every sector now races
The problem

One hard problem, wearing many disguises.

Across every loop, the same four failures repeat. PlanetLoop is built to remove each one.

Fragmented systems

The signals exist but sit in systems that were never meant to talk. Truth is split a hundred ways.

Invisible material flows

No one can see where materials are, how they move, or what they're worth until it's too late to act.

Lost critical minerals

Strategic minerals are landfilled inside devices because recovery is never identified or quantified.

Disconnected stakeholders

Producers, recyclers, councils and buyers can't coordinate — so circularity never reaches scale.

What we enable

From waste to value, connected end to end.

PlanetLoop unifies the tools, data and intelligence that circular economies run on — so recoverable value stops slipping through the gaps.

Critical mineral recovery

Identify and quantify valuable minerals locked inside e-waste before processing begins.

Circular economy infrastructure

Build regional loops that keep materials, value and jobs circulating locally.

Net-zero & ESG reporting

Generate audit-ready sustainability data that satisfies investors, regulators and boards.

Digital product passports

Track every component, material and carbon event across a product’s full lifecycle.

AI decision intelligence

Turn raw sustainability data into prioritised, actionable recommendations teams can act on.

Circular marketplace

Trade recovered materials and secondary resources through a trusted, verified exchange.

FAQ

Frequently asked questions

Answers to the questions we hear most. Still unsure? Get in touch and we'll walk you through it.

Today's sustainability challenges aren't caused by a lack of ambition — they're caused by fragmented systems, disconnected data and limited visibility across supply chains. Without shared infrastructure to connect actors, materials and decisions, recoverable value keeps slipping through the gaps. That connective layer is what PlanetLoop provides.
Tens of billions of pounds of recoverable materials — including critical minerals like gold, palladium and rare earths — are lost each year because most electronic waste is never formally collected or recovered. The materials exist; the infrastructure to identify and recover them is what's missing.
Critical mineral recovery, circular-economy infrastructure, net-zero and ESG reporting, digital product passports, AI decision intelligence, material traceability and a circular marketplace — unified so recoverable value stops leaking at every step of the value chain.

Stop letting value slip through the gaps.

See how PlanetLoop closes your loop — starting with the materials you can least afford to lose.

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